The reason why I enjoy writing for the Australian/British magazine ArtsHub so much , is because it gives me the possibility to delve deeper into the media industries I’m working into. So here’s my piece number eight for this great webmagazine. Here I explore how online sharing has created new rules of exchange for artists who must find ways of converting followers who like their work into paying customers.
Here’s the link to the article
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When it comes to creative jobs in general – and jobs in contemporary art in particular – the word “work” often assumes nuanced meanings.
After all work is not supposed to be fun. It has to be a daily ordeal, something that drains off your love for life, fades the colours around you and makes food tasteless.
Well, I think that today, more than ever, that is simply not true.
If you are into Brain Pickings, TED Talks, School of Life & similaria just like I am – and you probably are since you stumbled on this blog – you listen to people spurring you to make a business out of your passion every day. Nothing seems to be impossible in the era of internet. The sheer fact of owning a computer opens up a myriad of resources and possibilities.
Yet once again I hear people in contemporary art industry saying “Obviously with this project we are not interested in making any profit. We are doing that for the glory.” What followed is usually a resigned nodding: “That’s the way it is.”
The glory? What the hell, I thought, we are talking of contemporary art! If you are in for the glory, you better choose something a little more mainstream. Contemporary art gave fame and glory to very few people. The majority of these people are just a handful of artists, the rest are Hans Ulrich Obrist and Achille Bonito Oliva. Full stop. You may worship Palma Bucarelli (the late charming director of Rome’s National Gallery from 1942 al 1975) just like I do. But you also have to acknowledge that she’s pretty niche. Niche to the point she doesn’t even have a Wikipedia page in English. The best part is that I don’t think she would care about having a Wikipedia page either. She was not in for the glory; working in a museum was her job and it was a real respectable job, the kind that pays the bills – and in her case all those glamorous dresses as well.
I always sought a day-routine, the only way to get things done, like my graphics novel and, currently, my book about Contemporary Art in Indonesia.
I was very much inspired by this articles on the amazing Brain Pickings website and, of course, I didn’t miss the opportunity of breaking the routine that I made for myself to read it and share, and write this post… Whatever!
I always was the kind of girl making daily schedule to force me doing my work during the day. It started when I was in the High School because I didn’t have a lot of time to draw, between school and homework.
I drew and thinking and building the stories during school time and I realized it after homework.
Naima Morelli is an arts writer and journalist specialized in contemporary art from Asia-Pacific and the MENA region.
She has written for the Financial Times, Al-Jazeera, The Art Newspaper, ArtAsiaPacific, Internazionale and Il Manifesto, among others, and she is a regular contributor to Plural Art Mag, Middle East Monitor and Middle East Eye as well as writing curatorial texts for galleries.
She is the author of three books on Southeast Asian contemporary art.
Reach out: contact [at] naimamorelli.com
